STERLING – People in Sterling looking for a nutritional boost have a new option.
North Side Nutrition, 406 Avenue G in Sterling, is slated to open today, and a grand opening for the facility is planned for Nov. 28. Tentative hours of operation are from 8 a.m. to 5 p.m. 6 days a week, with it being closed on Sunday.
“We are very excited with opening a restaurant in this area,” said Fidel Aranda, who owns the store with his wife, Mayita. “We are new in Sterling, but are sure we’re going to do good here. There’s a lot of customers and a lot of good people. This is an excellent product, and everybody is going to like it.”
Aranda is referring to Herbalife, a nutrition and weight management company that was founded in 1980, employs about 8,900 people, and operates in 94 countries through a network of approximately 4.5 million independent distributors and members.
The Arandas operated a nutrition store in Chicago before moving to Sterling on Sept. 15. Fidel has been with Herbalife for 3 years, while Mayita has been with it for 4 years. Their daughter, Emely, a junior at Sterling High School, will also help out at the store after school.
“One of the main reasons is this product is accepted everywhere,” he said. “Everyone likes it.”
On the food side, the Arandas will offer crepes, waffles, pancakes, doughnuts and cookies. Herbalife powders are the main ingredient in each item, and can be consumed for breakfast, lunch or dinner.
“Not everybody likes to eat heavy stuff before going to bed,” Aranda said. “It’s better to have a crepe, a smoothie, a shake, a waffle – light food later in the day.”
Teas that are available are good for weight loss, disease prevention, immune system strengthening and energy, while smoothies and shakes are also made with improved health in mind, he said.
“It’s not a simple liquid drink,” Aranda said. “It’s full of protein and it fills you up.”
If North Side Nutrition is a hit in Sterling, Aranda is hoping to open another store or two in Sterling, and possibly expand into Rock Falls and Dixon – or beyond.
“It’s not like other places, especially if you open a restaurant,” he said. “You spend a lot of money in equipment, a lot more equipment that we use over here.”