Jeff Rogers, SVM editor
So much of my life is spent in a car!
My drive to and from work is 45 minutes each way, Monday through Friday. My wife and I drive to a lot of concerts – Madison, Davenport, Chicago, Milwaukee; sometimes even Indianapolis or St. Louis. Our vacation time is spent at Summerfest in Milwaukee, often driving back and forth each day. We drive to Panama City Beach, Florida, nearly every April (though not this year).
It's difficult to imagine any price of gas being high enough that it would curtail my driving plans. But we all have our breaking points.
When we discussed during our editorial board meeting Wednesday what price it would take to change our driving habits, I said, "I don't know, $10 a gallon?" I could feel the rest of the room looking at me, judging. "Sucker," is the message those looks were sending me.
OK, so maybe it wouldn't take $10 to change my driving habits, but it would be more than $4 or $5 a gallon. I can do some work from home, but my job requires me to be at the office. If it costs me an extra $10 in gas to get to a concert or other event, I'm still going to go. Summerfest is once a year. I'm going. The determining factor on the PCB trip isn't going to be the cost of gas. It will be my work schedule, and whether the trip is actually affordable that particular year.
That won't keep me from swearing under my breath, or perhaps a little more loudly, when I see the price of gas go up. It's a rite of passage.