Sterling looking for comments on its sign code

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STERLING – Big-city billboards on which businesses advertise goods and services could be a thing of the past.

Sterling is considering updating its sign code, including height and size requirements and regulation of electronic signs.

Before any adjustments are made, however, city officials want to hear from business owners and operators. Three focus groups will meet Thursday to discuss three different business districts.

“This is an opportunity for the business community to say what kind of signage they like and why they like those types of signs,” said Mike Wolber, Sterling’s building and zoning coordinator.

The city also hopes to schedule sessions for members of the general public, to take into account residents’ opinions.

Current code allows signs up to 800 feet square downtown. In other areas, signs can be up to 2,000 square feet.

“It’s really excessive,” Wolber said.

Signs also are allowed to be up to 40 feet high, he said, which can be dangerous, “if you’re looking at the sign up in the air and not paying attention while driving.”

To attend

Three 45-minute sessions where business owners and operators can weigh in on possible sign-code changes will be held Thursday at the Coliseum,  212 Third Ave. in council chambers:

1 p.m. - Signage in the downtown area.

2 p.m. - Signage in the North Locust Street Business District.

3 p.m. - Signage in the East Lincolnway Business District.

To confirm your participation, or for more information, call Sterling Community Services,  815-632-6624.

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