Range Rover at home on the hills

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SHNS photo courtesy Ford The 2007 Range Rover sport utility truck holds its position, even when parked on hilly, rugged terrain.
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BY RICHARD WILLIAMSON

SCRIPPS HOWARD NEWS SERVICE

The scariest moments in off-roading come on the hill climbs.

Staring through a windshield filled with sky, you know you're going to crest the hill and suddenly head downward. You're not really sure what awaits you on the other side. Your gut tightens for a precipitous plunge.

This is where Range Rover Sport's "hill-descent-control" (HDC) system proves invaluable.

Part of the electronics package that includes emergency brake assist, dynamic stability control, active roll mitigation and traction control, HDC automatically slows the vehicle to a crawl, allowing the Sport to tiptoe over rocks and rough terrain.

Rugged off-roading is the correct reference point for all Land Rover products, despite their steep prices and classy accoutrements. While the sport utility category has morphed into a variety of luxurious, car-based "crossovers," Land Rover remains true to its English roots as a durable rock climber.

The Sport is so resolute about holding its ground that you may think it's still in Park, even though the shifter says "D" or "R." After you turn the ignition and shift into gear, nothing really happens until you touch the accelerator. This baby's not going anywhere until you tell it to go. That's a true confidence builder on any terrain, paved or not.

The Sport is a relatively new version of the flagship Range Rover, introduced in 2005 bearing a swept roofline, a powerful Jaguar engine, and various cosmetic tweaks to embellish its eye-catching appeal. As a response to performance oriented challengers such as the Porsche Cayenne and BMW X5, Range Rover came up with the right answer.

Pricing is prohibitive for anyone but a Range Rover loyalist. The Sport HSE bears a $57,950 tag while the Range Rover Sport Supercharged, like the one I drove, has a 2007 MSRP of $71,250. Options added $6,000 to the bottom line.

As a barrier to entry, pricing delivers the upside of exclusivity. So far, the competition - even Mercedes-Benz - has not managed to challenge the legacy and authenticity of the Range Rover image.

Despite hard times for its down-market competition, Land Rover enjoyed record sales of 192,500 last year. Sales in the United States, Land Rover's largest market, rose by 3.5 percent with the Sport soaring by 80 percent. Under Ford Motor Co.'s ownership, Land Rover saw sales rise in Russia for the sixth straight year, along with a 54 percent increase in the Middle East and 43 percent rise in North Africa. On the home islands, UK sales of the Sport increased by 52 percent.

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