This could get cheesy.
Hollywood has more than warmed up to the idea of a biopic about the inventor of the ever-popular Flamin’ Hot Cheetos.
Following a heated bargaining process that saw multiple film studios wanting to get their hands covered in spicy red snack dust, Fox Searchlight walked away carrying the bag, Variety reports.
The film will tell the true story of Richard Montanez, an immigrant’s son who started life picking produce in California before he landed a job as a janitor at a Frito-Lay plant.
Inspired by the Mexican dish elote (corn dusted with spices), the then-55-year-old thought to add some chili powder to unflavored Cheetos, producing a fiery iteration of the popular snack food that would turn out to be an incredibly profitable idea and get him a job as the head of Multicultural Sales & Community Promotions at PepsiCo.
“I had 2 weeks to prepare a presentation for the company executives,” Montanez told Fox News Latino, describing how he had to go to the library to learn about marketing strategy from a book.
Besides the promotion and instant lifestyle upgrade, the invention also earned Montanez the title of “Godfather of Multicultural Marketing.”
“Many times, greatness will come in ridiculous forms,” he said. “A ridiculous idea might be a billion-dollar idea.”
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