Twitter exploded Thursday night. Literally. There was smoke coming out of the top of my computer by about 7:15 p.m.
That takes a lot, since there are usually about 12 windows open on my desktop for the duration of the night. So, the old computer is used to working hard.
There are the obvious windows. Roxen – that's the SVM operating mothership. I'd explain more, but that'd probably also require a trip to Sweden to the home of Roxen's creators. That's not in the budget, folks.
InDesign – that's where pages are designed. Sometimes I have up to four pages open at a time. Rarely more than that.
Email – never goes down in a shift.
Then the sources. AP Exchange – that's where we pull our wire stories from. Chicago Tribune – that's our link to professional sports in the Windy City, and it also has a pretty good breaking news ticker. Fox Sports – tthat's for more breaking news.
Then there's likely a window tracking MLB scores, NHL scores, NBA scores. Really, whatever scores we might be waiting to finish.
Spotify – if music is needed.
Then the social media sites of Facebook and Twitter.
All these windows are relatively new things. When I started at SVM, I probably had a text file open to write stories. It's likely I then emailed that story to my boss. Perhaps, I went on the web a time or two, but not much more.
Technology has changed the role of sports editors and reporters. It's also changed sports.
As I said, Twitter exploded Thursday, as the NFL Draft occurred.
Many of tweets seemed silly, in a fashion.
I mean, how many media members from the same organization really need to tweet that Team A drafted Player A.
Can't that just be re-tweeted?
I also like how some needed to be credited with breaking the news. Despite the fact that everyone in the world just watched the news announced on TV at the same time.
After every pick, there was also few thousand tweets confirming the fact that the player selected was not Johnny Manziel – at least until pick No. 22.
At that point, there was a split between people criticizing the Browns for selecting him, and then equally as many promising that the rest of the teams will be sorry for passing on him.
Johnny Football probably won't save Cleveland. Let's face it, even LeBron couldn't do that.
He'll take snaps. He'll throw the ball. I'd wager many of those throws will be to the wrong uniform, to start with.
After that, it'll be up to him and his coaches to make that pick work.
If it doesn't, well, it's Cleveland, and they've had 20-some quarterbacks in the last 15 years. Johnny Football could change his name to Johnny Scrap Heap.
There were two more rounds of frenzied picking on Friday. I am sure there were equal amounts of reaction and overreaction doled out.
Social media has changed the way the world communes.
The NFL has capitalized on this.
While NHL and NBA playoff games were going on, the NFL was king of the Twitterverse with its season still 4 months away.
But, things change fast. Fans around the country hope teams transformed their fortunes with the right picks this week. Some actually will.
The rest will be left trying to catch up.
Just think, in 5 years, Twitter likely will be obsolete, and we'll all be trying to catch up with the newest fad.