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Rockford hospital teams up with university clinic

Published: Saturday, May 17, 2014 1:15 a.m. CDT

The University of Wisconsin Health in Madison, Wis., and SwedishAmerican Health System in Rockford will merge.

Upon regulatory approval of the merger later this year, Swedish- American will become a critical partner in UW Health’s community healthcare delivery model, which is responsive to major healthcare changes regionally and nationally.

SwedishAmerican and UW Health have had a formal affiliation since 2010.

That affiliation has led to the development of the new SwedishAmerican Regional Cancer Center. The $40 million, free-standing center opened to patients in October in northeast Rockford, near Interstate 90 and Riverside Boulevard.

As an affiliate, Swedish American also participates in telestroke and electronic Intensive Care Unit services with UW Health.

Other recognitions include:

■ An “A” Hospital Safety Score by The Leapfrog Group, an independent national nonprofit organization run by employers and other large purchasers of health benefits.

Hospital Safety Scores, A, B, C, D, or F are assigned to hospitals based on accidents, errors, injuries, and infections. The score was compiled under the guidance of the nation’s leading experts on patient safety, and is designed to give the public information they can use to protect themselves and their families.

This is the third time the hospital has received this prestigious score.

■ The hospital’s marketing team recently was honored in the 31st annual Healthcare Advertising Awards sponsored by the industry magazine, Healthcare Marketing Report.

A national panel of judges grants awards in 31 categories to those entries that exemplify exceptional quality, creativity, and message effectiveness.

■ SwedishAmerican received a silver award for an integrated marketing campaign promoting the opening of the regional cancer center.

In addition, the health system also received bronze awards for two other cancer center-related projects: a brochure and the television commercial, “Latest Advance.”

■ SwedishAmerican Health System has been named one of the “Healthiest Companies in America” by Interactive Health, the leading provider of outcomes-based health management solutions.

SwedishAmerican was one of 67 honorees from across the U.S. to be recognized for its efforts to prioritize employee wellness and create an ongoing culture of health.

The award is given to organizations across the nation that achieved a company-wide, low, health-risk status while sustaining high employee participation in their wellness program.

The winning organizations demonstrated improved overall employee health across the following key health indicators: glucose, blood pressure, cholesterol, and tobacco usage.

SwedishAmerican Hospital has clinics in Byron, Rochelle, and Stillman Valley.

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