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Local

Fourth Fridays alters direction, purpose

Local businesses expand hours to help attendees ‘think local’

STERLING – Sterling Main Street and the Sauk Valley Area Chamber of Commerce have announced a change in direction for Fourth Fridays, encouraging residents with their new slogan, “Think Local. Buy Local. Be Local.”

The original concept, created in 2011, is changing directions to encourage more local businesses to participate. 

“While many of the participating businesses will still be featuring the local cultural community as part of the day’s activities, we want people to think outside the box when thinking about how to participate in Fourth Fridays,” said Janna Groharing, executive director of Sterling Main Street, in a news release.

Fourth Fridays will now take place all day, in order to increase participation from area businesses, as well as feature expanded hours to give people more time to visit participating businesses.

In a new release, organizers encouraged residents to use Fourth Fridays as a time to think local while possibly planning a vacation, volunteering for a local nonprofit, or even going to a local attorney to have a will completed.

Nearly 30 local businesses are participating in Friday’s event. 

Go to www.fourthfridayspac.com for a complete list of participating businesses and a list of their specials or events for this month’s Fourth Fridays event.

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