As many of you may already have seen, the former Freedom Banks in Sterling, Rock Falls and Seaton have a new look. Earlier this month, we became part of Riverside Community Bank, and our signage changed to reflect the new ownership.
I’m still the local banks’ president. Many of our staff are still the same smiling faces, with a few new ones added to help with new services offered. Our commitment to the community is still strong and, I believe, you’ll see it increase in the months ahead.
Change is never easy, but often it’s for the better – better for our customers, better for our service offerings, better for our employees, and better for our community.
For local business, agribusiness and retail customers, our recent change means expanded lending and treasury management services, along with enhanced deposit, fraud prevention, and new investment products.
Customers should be experiencing an easy, positive transition with the same level of warm, friendly service they’ve grown accustomed to and deserve. We are proud to be part of Riverside Community Bank and proud to be part of the Sterling, Rock Falls and Seaton communities.
Whether you are a current customer or thinking about making a change yourself, rest assured, we are here to tell you, Change is good.
Note to readers: Pam Topper is president of the Rock Falls, Sterling and Seaton markets.