35°FFairFull Forecast

'Game of Thrones' to be used to promote N. Ireland

Published: Wednesday, Dec. 4, 2013 3:30 p.m. CST

LONDON (AP) — "Game of Thrones" has drawn in millions of viewers. Can it bring in tourists, too?

Tourism officials in Northern Ireland say they are looking at ways to capitalize on the success of HBO's fantasy TV series.

Much of the "Game of Thrones" is filmed in Northern Ireland, which provides a backdrop of castles and rugged coastlines for the series' fictional land of Westeros.

Northern Ireland's Enterprise Minister Arlene Foster announced the tourism strategy Wednesday but gave no details.

Foster said she wanted to attract more than 2 million visitors a year to Northern Ireland by 2016, compared to some 1.8 million people in 2013.

Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

National video

Reader Poll

Lee County State's Attorney Anna Sacco-Miller took a leave of absence after being charged with driving under the influence. Do you think she should resign?
Not sure
No opinion