First there was Black Friday and Cyber Monday, those holiday shopping events that were devised to help retailers maximize sales during one of the busiest shopping times of the season. Because those days tend to focus primarily on the big retailers, Small Business Saturday was born in 2010.
Small Business Saturday will be observed on Nov. 30 nationwide.
American Express has become involved by helping promote the event, both in print and digital media.
Sauk Valley Shop Small has received national attention through the company’s online channels including the national Shop Small and OPEN forum websites and it’s Small Business Saturday Facebook page.
In July, American Express sent filmmakers to document Sauk Valley Shop Small, Distinctive Gardens and Tuff Dog Bakery. Two videos were made highlighting their small business efforts. In October, American Express posted the Distinctive Gardens video on the front page of ShopSmall.com, featuring the story of Sauk Valley Shop Small. In early November, the Small Business Saturday Facebook page promoted a photo from that video. To date, it has received more than 22,000 likes and more than 14,000 shares.
On Nov. 11, local efforts were featured in an article “How To Make The Most Of Small Business Saturday.”