Digital Access

Digital Access
Access saukvalley.com from all your digital devices and receive breaking news and updates from around the area.

Home Delivery

Home Delivery
Local news, prep sports, Chicago sports, local and regional entertainment, business, home and lifestyle, food, classified and more! News you use every day! Daily, Daily including the e-Edition or e-Edition only.

Text Alerts

Text Alerts
Choose your news! Select the text alerts you want to receive: breaking news, prep sports scores, school closings, weather, and more. Text alerts are a free service from SaukValley.com, but text rates may apply.

Email Newsletters

Email Newsletters
We'll deliver news & updates to your inbox. Sign up for free e-newsletters today.
Local

Long-lasting furniture store

Wheelock Furniture celebrates 100 years in Rock Falls

ROCK FALLS – If it seems as if Wheelock Furniture has been around forever, well, it almost has.

It’s been open for 100 years.

The store, 101 W. Second St. in Rock Falls, is at the interection of First Avenue and Second Street, just across the First Avenue bridge. It’s the intersection with one of the highest traffic counts in a 13-county area, co-owner Daehle Reitzel said.

When he and his wife, Angie, bought the business 12 years ago, they became the third owners in Wheelock’s history.

“It was a very successful business,” Reitzel said. “It’s much easier taking one of them over than starting from scratch. The employees came along. They had been here for many years.”

Reitzel has owned and operated service stations in Sterling and some Villager Video locations. But he said he was selling real estate and missed the storefront business before taking control of Wheelock.

Jeff Klocke, the manager, has been with Wheelock for about 25 years. Reitzel said the staff’s knowledge of the retail business, and the furniture industry, is one of Wheelock’s strengths that has helped it last for so long.

The Reitzels bought two buildings to the west of the showroom. They have expanded into one already and plan to move into the second, Reitzel said. They’ve also added a warehouse.

The business also added a lifetime warranty for the mechanisms on their furniture. It’s a small reassurance to customers that they’re buying quality products, Reitzel said.

“It’s the same old story: you do something wrong and they tell everyone,” he said. “You do something right and they might tell someone.”

Store information

For more information about Wheelock Furniture and its products, go to www.WheelockFurniture.com or call 815-625-0129.

The store, at 101 W. Second St. in Rock Falls, is open 7 days a week. 

Loading more