ROCK FALLS – The raw food movement is moving to downtown Rock Falls.
Rawshu’a, a vegetarian-friendly eatery, juice bar, water bar and organic market, will open in late July at 116 W. Second St.
The name comes from adding the word raw to the Hebrew word shu’a, which means salvation.
Owners Stephen Gladhill, 26, of Sterling, and Joshua Carter, 28, of Rock Falls, are Sterling High School grads, Carter in 2003 and Gladhill in 2005.
Gladhill is a mixed martial arts fighter who found that healthy, natural and raw food was his salvation when he tore a ligament in his knee in September 2011.
“It really opened my eyes to how food can heal your body,” he said. “Food is medicine.”
Carter was a nutrition and raw food coach for 5 years in Corona del Mar, Calif., he said. He wanted to open Rawshu’a in the Twin Cities because “I want to bring all of that information and knowledge back to the community.”
Rawshu’a will have a raw vegan deli with kale salads, granola, trail mixes, dehydrated fruit pies and organic peanut butter and jelly sandwiches. The juice bar will serve smoothies and berry-based protein shakes.
The market side will sell organic local produce and dry goods such as seeds, nuts, granolas, dehydrated fruit and chocolate-covered raisins. Vegan-based milks made by Carter, such as coconut milk and sprouted buckwheat milk, will be available.
Rawshu’a also will have a water brewery station that will filter and re-mineralize water. Fluoride will be taken out and certain minerals will be added, then Carter will restructure the water: He will make the water’s molecules stronger through vibration, by using music played softly at all times from a computer and by speaking to it, he said.
Customers initially can buy a 5-gallon jug; refills will cost 50 cents a gallon.
While Rawshu’a is vegetarian friendly, it’s not carnivore hostile: Packaged, frozen grass-fed beef also will be sold, as will organic supplements, vitamins, disc golf products and clothes.
The men are working on outdoor seating and growing fresh herbs in the windows. They will provide free wireless Internet access, so customers can fire up their laptops while enjoying a wheat grass shot.
They also plan to sell their products at Twin City Farmers Market.
Rawshu'a will open in late July at 116 W. Second St. in Rock Falls.
Hours of operation have yet to be determined, but a launch party will be held from 7 p.m. to 1 a.m. July 6 at the Latin American Social Club, 2708 W. Lincolnway in Sterling.
Tickets are $65, and include an all-natural organic meal and drinks. Entertainment will be provided by DJ Sound and Storm, which puts on a laser light show; singer Kenny DeForest, The Casual Vampires, an aerial performer and a fire dancer.
A semi-formal dress code will be enforced.
Call Carter at 949-423-9077 or click here to visit Rawshu'a on Facebook for more information.