STERLING – If the distance from the Twin Cities to Dixon seems a long way to go to rent movies, you might be glad to hear that Family Video is still hoping, especially "now," to open a store in Sterling or Rock Falls.
The company announced recently on the sign for its Dixon store that it is "expanding locations."
Those who read my blog in October 2011 might remember that spokesman Jim Burda said the company would like to open in Sterling or Rock Falls and was looking for a space.
Burda told me this week in a voicemail that the company's president gave him a personal phone call, which he typically does not do, to tell him he "especially now is very interested in persuing even more aggressively trying to have Family Video in the Sterling-Rock Falls area."
And why the recent increase in the interest?
Burda did not respond to a call and email asking whether the recent increase in interest is because of Feb. 9 closure of the two Video Villager stores, one in Sterling and the other in Rock Falls.
He did say that the company would like to buy a building now, rather than rent space, and that it wants to be as close as possible to the former Blockbuster store at 20 W. Third St. in Sterling. The building, owned by CGH Medical Center, is being used as the Sterling City Hall Annex while the Coliseum is being renovated.
That spot would be "centrally located" between the two cities, he said.
"The closer we can get to the area of where the Blockbuster was, we feel we probably can capture a greater, excited, bricks-and-mortar audience," he said.
"So we're working on it."