SACRAMENTO, Calif. (AP) — GOP strategist Karl Rove said Saturday that rebuilding the Republican brand in California will be a tough task that will require them to diversify and create a strategy to spread their message to a wider audience.

Referring to the state party's deep losses in recent years, Rove said it needs to focus on larger themes of restoring jobs and reducing government spending.

He also said the party must recruit candidates who reflect the diversity of the country, and in particular, California. By next year, Hispanics will overtake whites as the state's largest demographic group.