Sterling branding survey available today; officials looking for input

STERLING – The city needs the public’s help to define what its image should be.

Starting today, citizens across the Sauk Valley will get a chance to answer questions about what they see as the town’s best asset, what visitors most are attracted to and what attracts businesses to Sterling.

The survey is part of the city’s initiative to develop a brand to help market the city to potential investors, said Hadley Skeffington-Vos, assistant to City Manager Scott Shumard.

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