No. 3 top story of 2012: British invasion
Mumford & Sons weekend an economic success
|Mumford & Sons take the stage at Page Park for their set during the Gentlemen of the Road stopover Aug. 18 at Page Park in Dixon. The concert, featuring eight bands, was attended by about 15,000 people. (Alex T. Paschalfirstname.lastname@example.org)|
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DIXON – Dixon had its own British invasion this summer, an event that doubled the city’s population.
Internationally recognized British rockers Mumford & Sons made Dixon one of its four U.S. stopovers on its Gentlemen of the Road tour. All 15,000 tickets sold out in 8 hours for the big concert in Page Park.
The 2-day event, which also featured seven other bands and two street festivals, was an economic boon for the community – several million dollars were spent that weekend, Dixon Main Street Executive Director Josh Albrecht estimated.
In months prior, Albrecht led meetings to prepare downtown business owners for the unprecedented event.
It was “one of the biggest things that ever happened to our town,” he said, adding that more than 700 volunteers helped make the event a success.
“I can’t believe it is happening here ... a town of our size. We were lucky enough that the stars aligned the right way at the right time,” he said.
“It took people’s mind off things, the community was coming together and being very supportive in making it happen.”
The weekend allowed a handfull of downtown businesses to make renovations and improvements they didn’t think would be possible, he said.
In communications with fans through email and on the ticket stub, the band repeatedly has said: “See you in 2013.” So, will there be a return engagement?
Albrecht has been keeping in touch with Jam Productions in hopes that “there’s something in the future we would work out.” No Mumford appearances are confirmed here for next year, though.
Mumford & Sons or not, Albrecht says he hopes Dixon can host another band and similar event in the future.
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