Twinkies maker Hostess ready for its big bake sale

NEW YORK (AP) — The future of Twinkies is virtually assured.

Hostess Brands Inc. got final approval for its wind-down plans in bankruptcy court Thursday, setting the stage for its iconic snack cakes to find a second life with new owners — even as 18,000 jobs will be wiped out.

The company said in court that it's in talks with 110 potential buyers for its brands, which include CupCakes, Ding Dongs and Ho Hos. The suitors include at least five national retailers such as supermarkets, a financial adviser for Hostess said. The process has been "so fast and furious" Hostess wasn't able to make its planned calls to potential buyers, said Joshua Scherer of Perella Weinberg Partners.

Story Archived

Only the most recent 7 days of articles are available for free. For articles older than 7 days there is a small fee for retrieval from our archive. If you are a registered member of the site, the content is free just by signing in below.

Please sign in with your Comment Member ID and password.

Did you purchase access?

Member ID:
Password:
Forgot Your Password?
Register to comment.

Purchase Access
To allow for flexibility, we offer a variety of options for purchasing articles:
Purchase options


Having trouble?

If you have any technical difficulties, either with your username and password or with the payment options, please contact us by e-mail at archivedesk@shawmedia.com

Blogs

» Extra! Extra! - A blog by Chris Heimerman
Extra! Extra! - A blog by Chris Heimerman

Knowledge is power, right?

Bryan Frederick is a Lifestyle Medicine Instructor at CGH Medical Center, and he's got me thinking and re-thinking my approach to weight loss.
» Out Here
Out Here

Why the need for middleman?

The other day, we ran a story about the Dixon Tourism Board's website, which is hard to navigate and missing key information, particularly about the Petunia Festival. Are we wasting our time examining local tourism websites?

Reader Poll

Have you ever gone boating on the Rock River?

Yes
No