NEW YORK (AP) — Black Friday was no match for Superstorm Sandy.

Major retailers from Target to Macy's reported weak November sales as the strong start to the holiday shopping season — including a good showing on the day after Thanksgiving — wasn't enough to fully offset the damage caused by Sandy earlier in the month.

The storm stunted enthusiasm among shoppers during the first couple of weeks of November just as stores were preparing for the busiest shopping period of the year, a roughly two-month stretch at the end of the year when retailers can make up to 40 percent of their annual revenue.