Getting caught between competing opinions

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In this week of Thanksgiving, we have much to be thankful for.

Especially for our many customers.

Even those who complain about what we do.

We are thankful that they care enough about their newspaper to let us know their concerns.

Let us address a few of them today.

MARILYN WONDERED about the “front” of the Business section being on the back page of Section C in our Saturday edition.

Her concern is that articles that start on the back page are sometimes continued inside that section, usually on Page C8.

“Week after week I have looked at it and can come up with no reason the copy on these two pages couldn’t be switched,” she said in a recent email. “Does it really make sense to be reading page 12 and then look for the continuation on page 8?”

When we combined the separate Community and Business sections into one section (for the convenience of the production process) about a year ago, we kept the Community cover on the front page and put the Business “cover” on the back page of that same section.

For two reasons, really:

Better display: The back page of a section is highly visible, more so than pages inside the newspaper. And we think the best business articles of the week should have maximum exposure.

Color availability: Our press does not allow the use of color on every page, including C8. So putting the “first” business page on the last page of the section allows the use of color photos with the main business articles.

Big city tabloids, which are published in only one section, usually use the back page to “begin” their sports section. That’s where the main sports story is featured.

Marilyn acknowledged her concern wasn’t a big deal.

“Small potatoes? Sure,” she wrote. “Annoying? I guess just to me.”

We’ve heard of people who read the newspaper from back to front.

Everybody is different.

HERB DIDN’T LIKE that the recent trial of killer Nicholas Sheley was reported on the front page every day.

“Do you really think it is the best use of exposure to feature ‘the trial’ on the front page every day?” he wrote. “What is the value of focusing on negative behavior? Why glorify this lengthy and expensive trial?

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