Sandy, careful consumers lower US retail sales

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Most economists expect sales to rebound in the coming months. That's because Americans will begin to repair the damage from Sandy and replace cars that were destroyed in the storm.

One hopeful sign that the weakness could be temporary: Consumer confidence rose in November to its highest level in five years.

But economists point out that consumers may be forced to make storm-related repairs a priority. That could cut into holiday sales.

Diane Swonk, chief economist at Mesirow Financial, said that Manhattan accounts for nearly 20 percent of spending nationwide at luxury retailers. "Much of that will be shifted towards repairs and rebuilding," she added.

Chris Christopher, an economist at IHS Global Insight, reduced his forecast for holiday shopping to a gain of 4 percent compared with last year, down from 4.5 percent. He cited Sandy's disruptions and potential consumer concerns about higher taxes for the downgrade.

Some merchants have already begun discounting, after seeing signs of slower sales in November.

Macy's Inc., which operates more than 800 stores, said last week that it has extended promotions in the Northeast region because Sandy disrupted sales. The Cincinnati-based department store chain also said that fourth-quarter profits would be below analysts' expectations.

Luxury merchant Saks Inc., which operates Saks Fifth Avenue, said Tuesday that it will increase discounts after forecasting sales at stores open for at least a year would be unchanged for the holiday period.

Steve Sadove, chairman and CEO of Saks, told investors that sales typically rebound after an event like Sandy, but the question is how long it will take.

"We saw an immediate loss of business during the storm, and we are still generating lower sales in many of the locations," he added. Stores affected by Sandy accounted for 40 percent of Saks' total revenues. The company's online business was also hurt. Even sales in Florida were indirectly affected because many Northeast customers have ties to that market, Saks said.

The October decline followed the best two-month stretch for retail sales in two years, a reflection of higher consumer confidence and a slowly healing job market.

Prior to the storm, business appeared more optimistic that sales would stay strong. They rebuilt their stockpiles of goods at a healthy pace in September, according to a separate report released Wednesday. But most economists expect that restocking will slow in the final three months of the year, partly because of last month's weaker retail sales.

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