Uncertain future for Latin American Social Club

Dwindling membership at odds over club’s purpose

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Couples dance at a party during the 2011 Fiesta Days celebration at the Latin American Social Club. (Alex T. Paschal/apaschal@saukvalley.com)
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STERLING – The Latin American Social Club, an institution in Sterling for 60 years, is beset by internal conflicts that threaten its future.

Critics say LASC leaders have strayed far from the club’s mission of helping the Hispanic community and instead have pursued a personal agenda, which has led to a steep decline in membership.

Club Chairman Tony Ortiz says the club has a lot of “complainers” who aren’t willing to do the work needed to make it successful. A lack of help by members was one reason cited for the cancellation of this year’s traditional Sterling-Rock Falls Fiesta Days parade.

A sociologist at Northern Illinois University suggests that the squabbling could be a symptom of a bigger issue: The Latin American Social Club might have outlived its usefulness.

The club, founded in the early 1950s, was intended to give Hispanics a place to gather and socialize.

But Kirk Miller, chairman of the sociology department at NIU, said organizations that center on ethnicity may now be “somewhat dated.”

“It may be because there are more Hispanics, the importance of having a Hispanic [club] grows less and less,” Miller said.

Not enough participation

The Sterling-Rock Falls Falls Fiesta Days parade is an area tradition. The parade and accompanying festivities draw hundreds of people to downtown Sterling and Rock Falls to watch the spectacle.

This year, the parade was canceled, in part because of a construction project to rebuild the First Avenue Bridge. (The parade starts in one city and crosses the bridge to end in the other; the starting point alternates every year.)

In addition, the club’s chairman said, there wasn’t enough help and participation from members to organize all of the events in time.

Ortiz, 67, who took over as chairman 2 years ago, said the club has struggled to get people to pitch in. It has about 90 dues-paying members, but only 10 are considered active members, he said.

A person must be Hispanic or married to a Hispanic to be a member.

Prospective members must fill out an application, which is then read before the general assembly. If 99.9 percent are OK with the application, the person can join the club, Ortiz said.

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