Twin Cities Talk: Why branding matters
STERLING – I recently reported that Sterling is in the process of creating a “brand” for itself.
At the latest City Council meeting, members heard a presentation from Hadley Skeffington-Vos, assistant to City Manager Scott Shumard. She told the council that having a brand can help Sterling bring in new customers, residents or businesses.
Not all in the community agree with the idea. One such reader commented on our website:
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