Treasurer to pay $2M for rebranding overhaul
CHICAGO (AP) – The state of Illinois is paying a Chicago consulting firm nearly $2 million to rebrand its program for returning unclaimed property to residents under a contract awarded by State Treasurer Dan Rutherford’s office.
The Daily Herald obtained the contract from the state comptroller’s office. The contract shows that the state will pay Henson Consulting the money over three years to “re-brand and market the Cash Dash program in the state treasurer’s unclaimed property division.”
The program was reintroduced this month as I-Cash. Last year, it returned more than $100 million to owners or heirs. That’s an increase of 23 percent from the year before. Rutherford’s office announced earlier this month that 780,000 names have been added to the program from records dating to before 1992.
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