McDonald’s coming to Morrison next year: Fast-food chain’s been eyeing the city for 10 years

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MORRISON – McDonald’s plans to break ground on a $400,000 restaurant on the east end of town early next spring.

Development company STW Morrison, a local branch for Platinum Realty in Dubuque, Iowa, pitched its plan to the City Council Monday. It wants to build a 3,000-square-foot restaurant with an attached 1,700-square-foot retail space on the now-vacant lot at 606 E. Lincolnway.

The council gave Platinum owner Tom Kelzer a unanimous yes vote for permits and zoning variances Monday night. He wants to start construction as soon as the ground thaws next year.

Once the 4,700-square-foot building is done, Kelzer and project partner Steve Moore will remain owners, with McDonald’s as their tenant. The smaller attached storefront will be for lease through STW Morrison, Kelzer said.

While uncertain of how many jobs the fast-food chain would bring, two similar projects Kelzer has worked on have resulted in 15 to 20 full- and part-time positions.

McDonald’s corporate had spent nearly a decade eyeing Morrison, Moore said.

Corporate officials at Iowa-based Casey’s General Stores Inc. opposed the zoning request.

A memo on Casey’s letterhead presented to Morrison’s Planning and Zoning Board of Appeals said the corporate office “would like to submit their objection to this request.” No reason was given.

The two zoning variances the council afforded McDonald’s are a 72-foot setback from the highway over the regular 50-foot maximum, and five storefront signs, Zoning Board President Bob Gale said.

City officials said they have yet to estimate how much sales and property tax revenue the new fast-food restaurant would generate, but Administrator Tim Long said “these types of businesses tend to give everybody a lift.”

“Conventional wisdom says it’s a zero-sum game – that there’s only so much money in Morrison for fast food ... but studies have shown that big chains like this move the overall bottom line up,” Long said.

Long also is hopeful that the fast-food giant’s decision to open in Morrison will give other retailers an appetite to build in the city.

“McDonald’s really does their homework, and when a McDonald’s opens up, everybody else starts to look around.”

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