There’s no one perfect 
technique for finding a job

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(Steve Thomas)
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Lots of people subscribe to the same career plan as actor William Shatner. Known for his portrayal of Captain James T. Kirk on the TV series “Star Trek” and more recent role as Denny Crane on “Boston Legal,” Shatner describes his career plan as “answering the phone.” When someone called to say, “I’ve got a part for you,” he had work.

This approach had (note, past tense) worked for thousands of other professionals. But now that no one is calling or e-mailing to offer their next gig, they are stumped.

“Jobs always fell into my lap,” one résuméless manager carrying a box (I swear it was a 17-inch by 12-inch box) stuffed with documents about his credentials, told me. “Now it’s like prospecting for gold. Where do you begin?”

“I never had to even interview,” a man who has worked for two companies in his 25-year career wrote me.

These people and others in demand from days gone by (which could be as recent as last year) never learned the nuances of the job hunt or the interview. OK, they didn’t have to.

With times changed, they all want to know: What’s the one perfect technique I can apply to turn around the unemployment tables? They insist there is a single, killer step that will do the trick and that I can reveal it to them. “C’mon, just tell me, tell me,” one job hunter after another pleads. You think I’m kidding?

No, I explain, no such step will be revealed. How do I know? If such a technique existed, it would be all over the Internet. People would be tripping over each other doing this miraculous act that paved their path to a new job. Don’t you see – if there was such a thing, everyone would have a job.

Next, I count down the seconds because I know what’s coming. “But what about LinkedIn? What about Twitter and Facebook?” everyone asks. “Won’t that do it?”

True, some 40 million people are on LinkedIn and millions use Twitter and Facebook. But they will not save you either. Let me explain.

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