To barter successfully, use contracts, caution

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Remember when you were a kid and you coveted the cool baseball glove your friend had, but you didn’t have the money to buy it from him?

If you had a great train set, you may have offered to trade that for the glove.

You were engaged in bartering, the trading of one product or service for another, with no money involved.

It’s an ancient system that’s taken on new importance among today’s cash-strapped consumers.

“The fact that people feel strapped for cash and because the credit environment is still quite difficult for many people, any execution that allows them to get something they want without paying cash is something they are much more willing to explore,” said Michael Satz, chief executive of BarterQuest.com.

The number of postings on the Web site, where consumers can post their wants and offers for bartering, has soared more than 350 percent since it launched last December, Satz said.

“We’ve been averaging 30,000 monthly visitors to the site,” he said.

To be successful at bartering, you need to remember that it’s a business transaction.

“Make sure you have a definite idea of what it is you’re offering,” said Melissa Massello, editor-in-chief of Shoestring Magazine, an online publication that focuses on living within a budget.

“Be very descriptive with the details of the goods you’re offering. Don’t say, ‘I’ll photograph your wedding.’ Say, ‘I’ll photograph your wedding for four hours, [and] you can keep the original images to make prints from.’ “

Rose Murphy of McKinney, Texas, posted an offer on Craigslist to do four hours of housecleaning or pet care in exchange for a professionally crafted résumé.

“I had seen the category on there and I thought it would be creative to get a well-done résumé,” said Murphy, a first-time barterer.

The more details you supply, the greater chance you’ll get what you want.

“Use the same protocol as you would if you were buying or selling, so people have a tangible idea of what they’re getting, because once you assign value to something, there’s more of an opportunity for an even exchange,” Massello said.

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